Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.
This book is for anyone who wants to inspire others, or to be inspired.
Based on the most-watched TED Talk of all time.
'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes
'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within
Book ISBN: 978-0241958223
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